昨天Google Analytics團隊公布在GA的Social Reports中加入了查詢外部鏈接的功能。Google Analytics的軟件工程經埋Ilya Grigorik在原文中表示:
These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content. Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media reports. When you know what your most linked content is, it is then also much easier to replicate the success and ensure that you are building relationships with those users who actively link to you the most.
如何在Google Analytics查詢外部鏈接
要查看外部鏈接報告有點複雜，首先選Social內的Pages，然後選擇一條URL，如下圖：
再選上圖中紅色指咀指示的Activity Stream，就能看到網站中某一頁面相關的Social Data Hub資料，如下圖：
現在點選Events就可找到外部鏈接資訊，這裡的鏈接資訊只集中在社交媒體平台如 Google+1, Delicious等。
這個新增的外部鏈接報告在某程度上也頗為實用，但始終缺乏將包括非社交媒體平台的外部鏈接都集中起來，所以相比起SEO專家，Social Media分析人員應該會更為喜歡這新增的功能。不過，現時眾所周知社交參與度(social engagement)對於Google自然排名的重要性愈來愈高，這項新增功能對於SEO專家在網站優化上也會帶來幫助。
