Many SEO companies and webmasters use the title tag to increase their search engine rankings for keywords. You won’t find many website without a title tag, but you do find website that misuse it. Here are some guidelines and best practices when using or optimizing a title tag for your (or your customers’) websites.
The first thing to do is to look at your content. What message are you trying to get across to your viewers? Are you selling something, offering information, providing services, or building networks? If you are an online store or selling a product, look at your store’s content. Do you sell just one thing or many? If you sell one thing, list it in the title. If you sell a large number of products, list the category or industry in the title tag. If you are building a network, who do you want to include in that network? Put that demographic in the title tag. You want your title to be 95 or higher relevancy ratio, and to have a title that helps you rank for natural search results is a tough task. That’s why we see so many SEOs overstuffing it. Take careful consideration when thinking about your page title.
I recommend doing some keyword research on your industry to see what people are searching for, and then creating your content and your title/meta tags from this research. This ensures that your whole site’s relevancy for good keywords is high, and that your title tag is highly relevant to your site content. In this situation, you have a great foundation for a highly ranking website, and a website that appeals to your viewers. Don’t overlook the title tag. Unlike meta tags the title tag is visible to your viewer. After all, it will be one of the main reasons someone will choose to click (or not click) on your website in the search results.
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