Earlier I mentioned there were two types of search engine optimization.
* Onpage Optimization
* Offpage Optimization
We’ve gone over the onpage optimization, so let’s move on to offpage optimization, which is what will really make a difference in your site’s ranking.
Important! Properly planned offpage optimization will make the difference between your website ranking #900 on Google, or ranking #1.
So, what is offpage optimization anyway? Offpage optimization basically consists of all of the offpage ranking factors which includes:
* Which websites link to you
* The number of websites linking to you
* The Google page rank of the website linking to you
* The page title of the website linking to you
* The anchor text used in the link linking to you
* The number and type of links linking to the website that’s linking to you.
* The number of outbound links on the website that is linking to you
* The total number of links on the website that is linking to you
* Whether or not the websites linking to you are deemed by Google as an authority website.
* Plus some other things that we’ll get to later…
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