At one time PageRank was the most important factor when calculating the search engine results. Nowadays it’s less important, and other factors have now become more important.
One thing I try to avoid is PR-watching. Many webmasters are so obsessed with PageRank that they lose site of more important factors such as obtaining links from relevant websites that are in the same topic theme as yourself. One phrase I say to people who ask me about PR is,
“PR is vanity, Rankings are sanity”
What would you rather have, a website with a high page rank but a bad position in the results, or a low PR with a good position in the results - I know which I would choose!
I personally never take PageRank into consideration when I link to a website, or request a link from a website. The only things I consider are; is the website’s theme similar to my own website? and, is the website a ‘quality website’ that provides useful content that people on my website would find useful? If you stick to this system then there’s no way you can fail.
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