Google Official SEO Guide - 13 Make use of free webmaster tools
Content
- Introduction
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improve the structure of your URLs
- Make your site easier to navigate
- Offer quality content and services
- Write better anchor text
- Use heading tags appropriately
- Optimize your use of images
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- Promote your website in the right ways
- Make use of free webmaster tools
- Take advantage of web analytics services
- Helpful resources for webmasters
13. Make use of free webmaster tools
Major search engines, including Google, provide free tools for webmasters. Google’s Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won’t help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, webmasters can:
- see which parts of a site Googlebot had problems crawling
- upload an XML Sitemap file
- analyze and generate robots.txt files
- remove URLs already crawled by Googlebot
- specify the preferred domain
- identify issues with title and description meta tags
- understand the top searches used to reach a site
- get a glimpse at how Googlebot sees pages
- remove unwanted sitelinks that Google may use in results
- receive notification of quality guideline violations and file for a site reconsideration
Yahoo! (Yahoo! Site Explorer) and Microsoft (Live Search Webmaster Tools) also offer free tools for webmasters.
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