Google Official SEO Guide

Google’s Search Engine Optimization Starter Guide

Version 1.1, published 13 November 2008

Content

  1. Introduction
  2. Create unique, accurate page titles
  3. Make use of the “description” meta tag
  4. Improve the structure of your URLs
  5. Make your site easier to navigate
  6. Offer quality content and services
  7. Write better anchor text
  8. Use heading tags appropriately
  9. Optimize your use of images
  10. Make effective use of robots.txt
  11. Be aware of rel=”nofollow” for links
  12. Promote your website in the right ways
  13. Make use of free webmaster tools
  14. Take advantage of web analytics services
  15. Helpful resources for webmasters

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