Home / Google Update / 過度SEO? Google 將懲罰過度使用SEO技術的網站!

過度SEO? Google 將懲罰過度使用SEO技術的網站!

據國外科技博客網站Search Engine Land報導稱, Google計劃懲罰過度使用搜索引擎優化(以下簡稱”SEO“)技術的網站。

Google 工程師馬特‧庫茲(Matt Cutts)在最近的South by Southwest會議上討論了相關計劃。庫茲指出,在搜索結果中, Google 希望“過度使用SEO技術的網站和擁有優秀內容的網站公平地競爭”。

庫茲表示,“我們將使GoogleBot更智能,提高搜索結果的相關度,但我們也將嚴查濫用SEO技術的網站,例如在一個網頁上包含過多關鍵字,或者有過多交換鏈接,或者採用非常規手段。”

Search Engine Land表示, Google 的這一新政策將於“未來一個月或未來數週”影響搜索結果,但 Google 尚未就此事發表評論。

《華爾街日報》上週早些時候報導稱, Google 將對其搜索系統進行有史以來幅度最大的改版,其中涉及語義搜索、SEO、廣告和網頁排名。

以下是Matt Cutts的原文:

What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.

來源:http://searchengineland.com/too-much-seo-google’s-working-on-an-“over-optimization”-penalty-for-that-115627

About Stanley Lo

Stanley Lo現於澳洲最大的SEO公司的香港分部(First Page Limited)任職SEO Director,擁有多年SEO的豐富經驗,擅長SEO Audit、站內優化,連接策略,內容行銷及網站分析等。

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