Why you need to increase your conversion rate?

You need to make conversion rates your number-one priority for the forthcoming year for these three reasons:

1. There’s lots of room for improvement. Most websites are losing buckets of money every day because they do an atrocious job of selling products or services to their visitors.

2. Paid search will keep getting more competitive. And increasing your bids is not the answer.

3. Split testing software is now highly affordable. Split testing software allows you to test changes to your website—and tells you which changes brought in the most customers. (To help you decide which software is best for you, see this comparison of multivariate testing software platforms.) It used to cost several thousand dollars per month. Now it’s almost free (and, in the case of Google Website Optimizer, it actually is free).

Unfortunately, though, Google Website Optimizer doesn’t tell you what to test. That’s where our expertise comes into play. And this whole website gives you a taste of what we can do.

Recently noted that the HK.Yahoo.com has launched a new search results display, after you enter the search keyword, in the keyword entry box below, Yahoo will immediately following(drop down)And display the most relevant keywords naturally ranked top 3, which indeed greatly facilitate the search of the search experience. ForSEO, Doing their best to push the keywords to the top 3 becomes even more important. It should be noted, is the drop down form will cover up the top 2 of the SEM, indirect exposure to SEM reduced.

New version of Firefox10.0.1 on February 10, the official public download. This new version in addition to address the security vulnerabilities of previous versions, SEOer focus update includes support for CSS3, 3D-Transforms, HTML5<bdi>Support, and so on. More important updates may refer to the following diagram:

New version of the official information:http://www.mozilla.org/en-US/firefox/10.0.1/releasenotes/

black hat seo

Black Hat(black hat)White hat(white hat)Controversy has been a debated topic in the SEO industry. Master for a serious SEO, Black Hat techniques is very attractive because it is using white hat techniques, to get faster on the ranking will be the outcome, but persistent and its ranking is a major drawback. Instead, white hat techniques used for the target site is risk-free and if from the point of view of conversion rate but also Black Hat techniques cannot match, but the running time is always a headache problem.

In the battlefield of the struggle between black and white, Black Hat seems to have been slightly gained the upper hand. In mainland China, Black Hat techniques seem to be with the Chinese character combined with great accuracy, so for the world's largest population of Chinese in this black and white wars, using black hat techniques in one fell swoop lost the Google search engine, resulting in Google at the end of 2011, Panda Update appears.

Being a SEOer, said I don't use black hat techniques seem to be an idiot's Daydream. However, I would like to make some positive impact for white hat party. After all, for many large enterprise customers, "white hat is" base is SEO the specified requirements. 5 white hat techniques can implement the use of the following, its outcome must in no way inferior to Black Hat techniques.

1. Multi site content (Diversified Website Contents)

In foreign countriesSearchMetricsRecent research indicates that video and image formats have led to Google's search results, but there are still many webmasters ignore this important trend. So, your website in addition to text, add video and images will certainly help your rankings. Of course, please be sure to make a video and image optimization, XML sitemaps and submit a specific format, such asGoogle video sitemap, And so on.

2. Smart link lure (Link Bait)

Links to lure refers visitors since website content to attract, and active sharing to other Web sites. Visitors love content include:

• Industry reports, charts and other information (Analysis and comparison of historical data, statistics, trends,)
• Interesting story
• Detailed guidelines (Manual, check items, training resources)

3. Visitors to provide Web site content (User-Generated Content)

Add content to the site only with the help of its own force, inevitable in the long run would be difficult. So, as far as possible to the site created content submitted by visitors active environment, set the mass into a site rich in content. For example, invite a Guest Blogger, invited experts to answer questions, visitors can leave a message free, product evaluation, and so on.

4. Compound-summary and micro-data(Rich Snippets & Microdata)

Rich snippets were excerpts of the content of the Web site and can be displayed on the search results page,Common star rating and reviews, such as in the following figure:

Search support for rich snippets in the past includemicroformats, RDFa and microdataBut in June 2011, Google, and YaHoo and Bing reached an agreement to use microdata as HTML5Standard. HTML5 generation, with over 100 brand new microdatA can be applied to on your Web site, helped by almost every SEO ranking or conversion rate.For detailed microdata format, please refer toSchema.org。

5. Social media and social networking platform (Social Media & Social Networking Platforms)

When a Web site has great content, these content pages can be submitted to social networking or bookmarking sites such asStumbleUpon.com、delicious.comAnd so on, this can increase site outside the chain, the most important thing is to make your website more exposure, but also can make use of the platform, meet the dissemination of promotional effect, can bring high conversion rate of visitors to the site.

First of all SEO is a professional, at least in the present case, a lot of places without SEO, need someone to focus on SEO services, SEO professionals who need to know the server, code analysis, user experience, data analysis, site planning, creativity and independent thinking and problem-solving method, there is still a strong executive power, so don't look downSEO, Do not think that a little known is a successful SEO, SEO development still has a long way to go.

Then we to on about SEO is is a items skills of problem, first also is that sentence words, currently of Internet industry in the, many local are cannot be separated from the SEO, and in regardless of is website operations also is network marketing and so-called of SEM in the, are needs with to SEO technology, at least needs knows understanding SEO, this situation members in candidates found work of when should is comparison clearly, recruitment needs Shang now many posts will mentioned needs knows SEO technology, So if SEO is a skill. Way to look at a lot of things can be attributed to the skills within the context of a, because if you want to get paid, either as a pure SEO technician or Web site operators, network marketers, requires some knowledge, all you need to know more other things to improve myself, get their work done better and more reflect their values.

Personal feeling as long as the network had a SEO must have a day, more not just for SEO traffic, ranking, and so on, also have the entire user experience of the Web site, through our SEO technology enables websites to go smoothly on the road in a rising. Any industry needs a precipitation process of elimination, SEO also needs to come to such a stage, next time I think SEO is a shift from quantity to quality processes and.

A maximum of HTML5 features are further rich semantics of the markup language, we can directly use<header>，<article>Such a tag. Based on these semantics on the Web page so that search engines will be able to further analysis of the content, to help users find the content you want. Div CSS technology after the catch, we normally use<div>ID to partition a meaningful definition of the content. Normally, we will organize a Semantic Web. Although programmers know what is the meaning of the various parts, but the search engine is not able to identify their semantic content.

I under HTML5 code compiled, these labels should have an impact on SEO it is quite, appropriate use, maybe on SEO optimization is a great benefit!

On the structure of

1. <header>Defines a head of site information, or header, place the Web site name and LOGO and navigation bar. Search engines to more easily identify the type of site.
2. <nav>Define navigation links, or links to sections or channels. Search engines can better understand the site's information architecture, classification, and so on. Good information architecture, more spiders crawling and weight distribution.
3. <footer>Define the information at the bottom, or footer. Place the footer navigation, company profile, contact information, such as. In general less important to a Web site, it is possible to search engines will reduce the weight of its location.
4. <section>The elements used to represent different sections in a Web page. Benefits in each section can have its own HTML header. This allows search engines to better understand the structure of a Web page is how to divide. Search engines msectionased in Web pages<section>Labels to identify their information architecture.
5. <article>Define article area, can be more beneficial to search engines to identify the content of the page and to determine relevance.
6.  <aside>Defines the content of the page, on the left or on the right side bar. Such as the right of the know Web site "relatasidesues" are<aside>Area. Aside labels the article label text and the text message information is best. May affect the ranking of the pages and destination pages.

Some of these structural elements in HTML4 era, div is used to define in General. If<div id=”header”>、<div id=”nav”>And<div id=”footer”>, But inevitably some sites will use other naming scheme. HTML these are standardized, normalized, simple. More search engine-friendly measure and relevance of the content on a Web page, flow of even distribution of weight.

Block elements

1.  <figure>Define a grouping of media content, as well as their title,<figcaption>Defines the title of the figure element. These two elements can be said very good media and text links. Help search engines understand the content. Text is visible.
2.  <time>Defines the date/time, time label text source may be judged as a Web page, or to time the volume label to identify which article is original.
3.  <audio>Define audio
4.  <video>Define video

Regional text message in the middle of the two elements will make the search engines read the video and audio. Many social networking sites are starting to try HTML5 now, is because search engines can better identify audio and video appear more social networking sites.

Very good search engines may not support HTML5 now, after all, there is no better promotion and application. But I believe that this is the trend of the future.

Now this times regardless of is not wanted to network venture, in network Shang has a website, even is has Service brand of App, are became more indispensable, from past erection a official website, to now many enterprise began tries to using website do more thing, website in enterprise business in the played of role increasingly important, how planning a killer level of website also into has everyone are wanted to know of secret.

&Nbsp;Ciplex  IlyaPozin, founder of Web design companies to share his views on Web site design, some basic thought worthy of being business websites, or those who are about to start doing reference,Should first take a look at Dos what you want to do:

• Set measurable goals for set up Web sites.

Whether you want to increase sales, increase conversion rate, or expand brand awareness, it must be able to be measured, measures for the benefit of the site being evaluated.

• Attention, understanding, and strive to become SEO Experts, even if the last is a professional.

• Using open source tools.

Avoid trapped in a product service. Using open source tools like WordPress or  Magento, to the benefit of their own developers for development.

• While planning action website or App.

Action and the importance of App now has no less than Web sites, especially when using Enterprise Services and action involved at a very deep, or App plans of action should be synchronized.

• Looking at your favorite Web sites, learning the good in people.

If you have a favorite Web site design and programming, no reason not to learn.

• Confirm that the content to be rendered on a Web site.

Website impossible is just an empty shell, and the content to be rendered on a Web site and launched design was led by a general, so site content must go before the Web site design planning, determines the content before you start planning you can save you a lot of time, including adjustments and changes back and forth.

• "Invites the visitor to action" principle in mind, put in content editing.

Say you're a discount campaign, instead of 50% Off message on the Web site, you should simply put "click here discounts" description of inviting visitors directly.

• Enhanced site features description of the motives.

When you want your users to log into the email subscribe to your site content, you should say it together with the benefits of subscription site content, for example, readers will have access to exclusive discounts. Tell your users, according to merit what you said.

• Finally, trust your Web site designers, don't keep telling him, Act the way you do, since you decided to ask them to design for you, remember that they are the experts.

Now look what are you trying to avoid the Don ' TS:

• All your own, what you can't do it yourself, especially if you're not good at it.

• Don't let the visitors thinking for more than three seconds on your website also does not know what he should do next.

Browsing of the site must be clear, don't let your visitors do not know what your website is doing, and didn't know where his next. If visitors cannot find the next three seconds, you should rethink your Web site design.

• Do not think that as long as you build Web sites, visitors will come to, always remember thinking why do visitors to your Web site with the problem.

• Don't spend all of your budget.

Don't want to do the best, Web site do the most beautiful, spend all the money in the first place, you should have a plan of development of the Web site, through the good revenue and investment cycle to gradually grow your Web site.

• If you have no confidence continues to produce content, don't decide to run a blog, long time no update blog will give visitors a bad brand image.

• Do not hurry to put on the site such as Facebook or Twitter the Community Suite.

If you also does not have a certain degree of influence on the community platform scale, visitors visited your Facebook fan page to see just a few, or only a few Follower on Twitter, it will look very unconvincing.

• Don't want to please each and every user.

You can't put every type of Web site visitors like you or your services, and want to please each guest, you should think of your website most want to service is what a visitor, or you should get to know users most often visit your site appearance, they make the best use of the experience.

• Use recommended.

Too much recommended looks very fake.

• If possible, do not use Flash.

• Don't want to overnight success.

To create a killer Web site, do not expect overnight success, good Web site takes time.

IlyaPozin what do you think? You should also have the relevant experience to share with us?

915 for me is a very important day,Because the day of Taiwan's natural search ranking Yahoo! will be completely transferred to the microsoft的bing，This means that Yahoo natural search rankings of Taiwan will be entirely in accordance with the ranking calculation bingWay. I am most of the customers in Taiwan, so the impact on me is huge.

Hong Kong enterprises to the Internet to promote more enthusiastic than Australia

Google Hong Kong commissioned by the Boston consulting firm's report found that the Internet in Hong Kong in 2009 reached 5.9% of GDP contribution is expected to rise to 7.2% in 2015. The impact of Internet on business even more, 58% Hong Kong SMEs are "high Internet" (High-web), used for marketing and sale of goods and services. Relative to the same region is developed in Australia, less than half of the SMEs in setting up web sites, only about 30% of the enterprises to the Internet for marketing, sales and procurement.